Disney Cruise Line | Be Part of the Adventure
Disney Cruise Line is launching their first ever sailings in South East Asia and their biggest ship yet - the Disney Adventure!
As part of their overall brand theme, “Where Magic Meets the Sea”, we invited people to “Be Part of the Adventure” and our way is to really show the audience what it truly means to be a part of our story.
So we created a campaign that had a strong Disney DNA into it, and this is the MAGIC OF STORYTELLING!
Across all touch points, from cinema, to digital films, social, out-of-home and trade shows, we showed Disney fans and non-Disney fans alike, how to really be part of the greatest adventure our region has ever known!
Where Magic Meets the Sea
Be Part of the Adventure is a banner we raised across different countries like Philippines, Singapore, Indonesia, Malaysia, and India spreading the DISNEY MAGIC through social media, cinemas and digital out-of-home around the city landmarks.
First Ever Asian Voyage!
This milestone truly deserved the center stage so we went all in with this campaign and turned every opportunity into magical moments where people would really have the chance to be part of the biggest adventure in this side of the world!
Collaborators: Elvin John Villar / Joaquim Laurel / Ravi Wilegoda / Julien Conter / Desmond Ho / Gary Tan / Rachel Khor / Christie Susanto / Xiulu Chua / Mohammed Noor / Nicholas Teo / Charis Welikande (Creatives) / Marin Villareal (Producer) / Toby Morris (Film Director) / Apple Box (Production House) / The Quiet Lab (Post Production) / WOWFX Studios (VFX) / Wishing Well (DI House) / Sixième Son and FVSE (Audio House and SFX) / Publicis Imagine (Creative Agency)